What is a campaign?
Campaigns typically are broadcast through several media channels and may focus on a common theme or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than sporadic advertising and may last from a few weeks or months to years.
Why are they important?
Having a unified message and design across paid media channels will help build brand recognition and consistency; it is critical to have this when you are committed to any type of paid advertising.
Where do I start?
Include these components in an advertising campaign:
Headlines
No matter what size space you are working with, a few key words or phrases to grab attention are vital.
Visual Story
Aim for consistency in color, fonts, photography, video, and illustrative treatments throughout the campaign.
Example
An ad campaign as a design project with multiple parts that are all pieces of the same puzzle.
Resonance
Does the influencer have multiple social platforms to share the full story of your business? Were they able to provide you with:
- metrics on their engagement
- location demographics
- estimated earned media value
CTAs
These include inviting people to like you on social channels, presenting an exclusive offer, and/or linking to a landing page for more information, etc.
How do I create my campaign?
Writing and designing a strong advertising campaign is typically an outsourced project for most businesses (unless you have a strong design background). You can enlist the services of a marketing/creative agency to help design your advertising campaign plus help build out an omnichannel marketing approach to effectively reach your audiences.
Alternatively, here are some freelance resources for bidding out an advertising campaign project:
