Why is it important?
Direct mail has become less common — this is good! When fewer marketers are sending mail, your piece has a higher chance of standing out. The web is full of marketing messages. But mailboxes aren’t, and that’s why direct mail still works so well in this digital age. In fact:
57% of respondents said that direct mail marketing makes them feel more valued and creates a more authentic relationship—Direct Marketing Association
77% of millennials reported that they notice advertising in direct mail—Direct Marketing News
Where do I start?
Every Door Direct Mail features a built-in campaign builder and is operated directly through the USPS, so it is reliable. The system includes a user-friendly dashboard to create a direct mail campaign efficiently and effectively, including the ability to:
- conduct geographic and demographic targeting
- preview reach and route for prospects
- select mail type: brochure or postcard
- select the number of deliveries (one to three) and duration of time between deliveries
- boost direct mail by sending the campaign to the same recipients via Facebook, email, or display advertising to increase touchpoints/reach
- preview costs before committing
Recommended Platforms
Design Resources
Design Tips
Budget Planning Tool
- Return on Investment Calculator is a dynamic calculator that makes it easy and quick to create different scenarios and find out what you need to break even and start profiting from your direct marketing campaign.
