Considerations
- Include a lead that can capture the reader’s attention.
- Make sure your ‘ask’ is upfront as typically media will only get through the first few lines.
- Include trends. Do you have a local example that speaks to a national trend?
- Make sure it is easy to read — consider using bullets
- Avoid including copy that talks about promotions or sales, unless it is part of a trend. Promotional copy will quickly annoy media.
Sample Pitch
Hi [name],
For those moms who have given up their sassy booties for flip flops and who struggle to change up their look from an all-nighter in the nursery to a night out with friends, how about a few gift ideas along with simple tips on ways moms can spruce up their style in seconds?
I work with [insert merchant], and we would like to share a few Mother’s Day gift ideas along with spring’s trends for [insert name of blog/online outlet] and to offer a style spin on Mother’s Day gift ideas this year.
A few of this season’s trends that I could pair gift options with:
- Get into the Muleow Mix
Looking for the puuuurrrfect glasses this spring? Sharpen your fashion claws on this trend and trust your catlike reflexes. I can’t promise you 9 lives, but maybe 9 date nights with Dad.
- Burst onto the Scene
Cheerful, happy, bursts of colors were a welcome return to the runways after the last few seasons of blah neutrals. Boldly go where none of your friends have dared...into the bright, colorful future.
- Do the Hustle
Step aside neon and acid washed, there’s a new decade in town. Seventies- inspired fashion dominates this spring. Sporting a funky knit dress or a satin one-piece ensemble will get you past the toughest of bouncers at Studio 54.
- Senior Discount Not Included
Apparently, the fanny pack went on a diet because a sleeker, more refined version has emerged this spring. Best done in leather and worn at the natural waist, this new twist on an old trend is surprisingly chic. It’s a belt...it’s a purse...and it’s functional. What’s not to love?
I will follow up shortly, in the meantime, you can learn more about [merchant name] at [list social channels].
Thank you for your time.
Best,
