Why are photos important?
Build a social media presence with a purpose by using basic photography skills and staying true to your brand.
Each social media platform has its defining advantages and methods for success, but the universal piece that connects every strategy is visuals. When it comes to social media, a picture is worth a thousand words.
How do I start?
Follow these simple steps to produce a quality photograph. By managing these techniques, your business can curate an approachable, authentic, and engaging account.
Rule of Thirds
When creating a balanced, visually appealing image, the composition is key. The rule of thirds follows a grid of two vertical and two horizontal lines spaced apart equally.
Position the subject of your image where those lines intersect and allow enough breathing room to ensure that the open space puts more emphasis on your focal point.
Move Before You Zoom
Unless you’re using a professional camera, the zoom feature on a smartphone can reduce the quality of the photo and create a grainy image.
Instead of zooming, try moving closer to your image. If that’s not possible, use the rule of thirds to improve the composition from afar, and remember that after the photo is taken, you can always crop the image to your liking.
Offer a New Perspective
In the heavily saturated world of social media, having a unique perspective will separate you from the crowd and elevate your brand among the competition.
Look for angles, colors, objects, and any other elements that can become recognizable patterns in your photos and grab the attention of consumers.
Embrace Candid Moments
Creating a social media account is just one step toward humanizing your brand.
Showcase the human element of your business by sharing photos with natural action instead of posed people. This helps show how your products or services are used, while helping consumers see the real people behind your brand.
