Why is Yelp important?
Users trust Yelp for its simple interface when looking for local businesses and its ability to capture trusted consumer reviews.
The more business information you’re able to provide to this directory (and others), the more you’ll build trust among users and Google alike.
How do I start?
Similar to other local directories/ listing sites, Yelp operates on a standard phone call and email verification process.
Your business may already be on Yelp, in which case, you will need to claim it.
To get started, use Yelp’s easy find-and-claim process.
Best Practices
Get the most from your Yelp Business Listing by doing the following:
Fill Out All Content Sections
As with all directories, fill out all content sections if possible. The more information, the better chance your business will appear in searches on Yelp.
Add content that features:
- your core service offerings
- keywords about your business
In addition to improving your Yelp crawlability (a search engine’s ability to access your site and its contents), it will also serve to better educate audiences before they even get to your website.
Content can be separated into various sections and subsections to make it easier to read.
Feature Your Business History
Commonly overlooked items in Yelp listings are:
- your business history
- your owner/leadership team
- the story behind your business
Adding this information helps visitors to:
- understand your authority in the industry
- understand the values of your business that have evolved over time
Interact With Your Reviewers
We always encourage interacting with reviewers to show:
- gratitude for their business
- active engagement with customers
- connection with your online community
You can even share these reviews on your website or other platforms to further amplify this message.
Expand Your Visibility Through the Yelp Platform
While the free Yelp listing is suitable for beginners, there are advanced options available, including paid ads and premium listings at a nominal monthly fee.
Yelp Ads promote your business across all Yelp platforms:
- desktop
- mobile website
- mobile app
Depending on your business and size of audience on Yelp, this may be a good option for expanding your visibility through the platform. More information on these features can be found here.
