Why is Apple Maps important?
While Google Maps is the most popular navigation app, it’s important to also have visibility on the popular Apple Maps.
Being on both platforms gives consistency in the local directory data you’re providing for your business online.
Furthermore, Apple Maps syndicates reviews from Yelp, giving you more opportunities to expand your brand online.
How do I start?
To begin, you’ll need an Apple ID to sign in. You can sign up for a free one here.
Once you’ve signed up, head over to the Maps Connect page and sign in with your ID. From there, you can search for your business and select “Claim this place” or “Add new place” to add your business information if it’s not already listed.
After you click through either step, you’ll be presented with a phone verification box. Apple will call you at the number listed to provide a verification code. Once the code is entered, you’re typically verified, but new businesses may need to wait at least a week for secondary verification to be complete.
Best Practices
It’s important to fill in all sections of the Apple Maps listing. The more data included, the more authority online.
It’s important that this information exactly matches your website and other directory submissions.
Inconsistencies can have a negative effect on how your business listing is crawled online
Reviews from Apple Maps are pulled from Yelp reviews, so it’s important to also create a Yelp business listing.
This partnership allows you to benefit from both platforms and leverage important feedback that would otherwise just come from Google reviews.
